The numbers for 2011 dining operations are in. Fast food and “fast casual” (Applebees, Which Which, etc.) added another 10% to their numbers, cannibalizing mostly off Midscale and Fine Dining. Presented without commentary. Since the numbers represent “operations” this might mean that two McDonalds operated by the same franchisee are counted as one point.
Source: Unnamed fast food joint’s internal data. Obtained thanks to a friend.